Effective Safety Management is a tool to manage the integrity of your product, as the source of sustainable competitive advantage. Products with integrity perform as designed, provide good value, and satisfy customers' expectations.

Effective Safety Management will have a direct impact on product integrity by fostering an alignment of your business objectives with operational reality, while reducing the cost of failure with a balanced impact on prevention cost. It will also generate more earnings by taking controlled risks than your competitor. You can illustrate this in buying a car with enhanced warning-, braking system, suspension and tires, what enables you to control the risk “speed”.